MotoMetrica

Motometrica is a comprehensive digital platform purpose-built to help renewable energy companies in the Global South transform the way they acquire customers, collect payments, and manage risk. Designed with the realities of rural and peri-urban markets in mind, it brings together WhatsApp-first engagement, AI-powered identity verification, automated cashless payment collection, and intelligent business analytics into one integrated system. Instead of forcing businesses to stitch together multiple tools and integrations, Motometrica offers a single, unified platform that meets customers where they are — on their phones — and equips companies with the visibility and controls they need to grow sustainably.

The customer journey starts with something simple and familiar: a QR code. Prospective customers scan the code using their phone, which instantly opens a WhatsApp conversation with your business. From there, the onboarding process begins naturally in a channel they trust and use every day. No app downloads, no website registration forms, and no unfamiliar processes. This simplicity drastically lowers the barriers to entry for customers, especially in rural contexts where smartphone storage space, data costs, and digital literacy can be limiting factors. The result is a smoother start for the customer and a more predictable lead pipeline for the business.

Once the conversation begins, agents can take over seamlessly to gather the necessary KYC information. Motometrica uses advanced AI — powered by the Gemini API — to scan and extract details from customer identity documents such as national IDs and refugee cards. The system automatically reads key fields like NIN, date of birth, gender, and document expiry, and fills them into the customer profile. This extracted data is then verified through Laboremus API integrations for both NIN and refugee ID verification, ensuring that every customer meets compliance requirements before credit is extended. The process is fast, accurate, and transparent, reducing the risk of fraud while saving agents valuable time in the field.

Payments in Motometrica are fully digital, removing the need for agents to handle cash entirely. The platform integrates directly with PawaPay, enabling customers to pay for products, services, and credit installments right from their mobile phones, without leaving the WhatsApp interface. Payment buttons make the process simple and intuitive — a customer can approve a payment in seconds, and the transaction is instantly recorded in the system. Because payments are tied directly to customer and transaction IDs, reconciliation is automated and error-free, giving finance teams complete visibility over cash flow and eliminating one of the biggest sources of fraud and loss in the sector: cash leakage.

Beyond collecting payments, Motometrica transforms customer location data into actionable insights. Each customer’s GPS coordinates are stored in the system, and the platform automatically overlays this with environmental data such as NDVI (Normalized Difference Vegetation Index), NDBI (Normalized Difference Built-up Index), and hyperlocal weather data, updated up to four times a day. This enables businesses to understand environmental conditions in each service area, assess how these factors might impact repayment capacity, and make data-driven decisions about territory assignments, field visit planning, and even product recommendations.

All of this data flows into Motometrica’s AI-powered analytics engine, which turns raw information into meaningful, business-ready insights. Payment trends can be broken down by agent, product line, or geographic territory, helping managers spot patterns and make interventions before problems escalate. For example, the system can flag territories with higher default rates, identify agents with exceptional performance, or highlight product lines that have the strongest repayment behavior. Reports are accessible through clean, visual dashboards but can also be exported or accessed through secure APIs, allowing them to feed directly into external ERP systems, BI dashboards, or donor reporting frameworks.

Motometrica also supports ongoing customer engagement beyond the initial sale. Many renewable energy businesses rely on recurring fuel sales — such as briquettes for clean stoves — to maintain customer relationships and boost revenue. In Motometrica, customers can reorder fuel directly from WhatsApp using interactive buttons, view delivery schedules, and even set up recurring auto-payments for regular deliveries. Businesses benefit from predictable sales volumes, reduced churn, and better inventory planning, while customers enjoy the convenience of never running out of fuel.

Field operations are deeply integrated into the platform. Customer support requests submitted via WhatsApp are automatically routed to the correct field agent, complete with the customer’s location for context. Agents can schedule and manage visits through WhatsApp itself, and their movements and activities are tracked for accountability. Field allowances are paid directly into agents’ mobile wallets via PawaPay, eliminating the risks and inefficiencies of cash disbursements. With these tools, managers can coordinate teams more effectively, ensure customers receive timely support, and maintain full transparency over field activities.

Every feature of Motometrica is designed with the unique challenges of the Global South in mind. The platform is optimized for mobile-first usage, supports offline-tolerant workflows for agents in areas with poor connectivity, and uses lightweight media handling so documents and images can be uploaded even over slow networks. Security is built in at every level, with encrypted storage for personal data, short-lived signed URLs for document access, and strict role-based permissions to prevent unauthorized use. This ensures that businesses can operate efficiently without compromising on compliance or customer trust.

Whether you operate a small, community-based solar distributor or a large renewable energy enterprise serving multiple regions, Motometrica gives you a competitive edge. By combining AI-powered KYC verification, fraud-proof digital payments, environmental intelligence, and integrated customer engagement into one seamless platform, it empowers you to grow faster, collect more reliably, and build stronger relationships with your customers. In markets where trust, efficiency, and adaptability make the difference between success and failure, Motometrica provides the tools and intelligence you need to thrive.