Ticket Graph

Ticket Graph is a revolutionary mobile-first ticketing platform built specifically for the realities and needs of East African event organizers, institutions, and cultural venues. At its core, Ticket Graph makes it incredibly easy for anyone — whether they are organizing a concert, a university event, a sports fixture, or managing access to a national heritage site — to sell and verify tickets using only WhatsApp and Mobile Money. With Ticket Graph, event access becomes fast, traceable, fraud-proof, and accessible to every customer with a smartphone, no matter their level of technical literacy. The platform removes the traditional headaches associated with ticket printing, manual lists, and last-minute gate chaos by offering a seamless digital ticketing experience that lives right where people already are: on their phones.

The idea for Ticket Graph was born out of deep frustration with the traditional event management process in East Africa. Organizers were losing money to fake tickets, wasting resources on printing and distributing passes, and often facing cash flow issues caused by delays in ticket sales reporting. Audiences, on the other hand, were forced to download unfamiliar apps, navigate confusing websites, or stand in long queues just to attend their favorite events. Ticket Graph replaces all that with something much simpler. Now, when an organizer creates an event, they are given a custom WhatsApp link. That link can be shared through Facebook, SMS, posters, or any digital platform. A customer taps the link, starts a conversation, pays via MTN Mobile Money or Airtel Money, and receives a secure digital ticket within seconds — no downloads, no confusion, and no need to print anything.

The simplicity and elegance of the WhatsApp-first approach hides a robust infrastructure beneath. Every ticket issued comes with a unique QR code, securely tied to the buyer’s phone number and payment. These QR codes are verified at the gate using our Android-based scanning app, which works both online and offline. This means even in areas with weak or unstable internet, entry management is quick and secure. Organizers using Ticket Graph can scan and verify thousands of entries per hour with virtually no errors, drastically reducing queues and improving the customer experience. In the back office, they can access a real-time dashboard that shows ticket sales, revenues, attendee data, and performance insights, making it easier than ever to track success and report outcomes to sponsors or internal stakeholders.

Over time, Ticket Graph has evolved beyond just concerts and festivals. Universities now use the platform to issue meal passes, graduation entry tickets, and student event access. Sports clubs rely on it for secure gate management during match days, even offering early bird and VIP tiers directly through the platform. Heritage sites and national parks use Ticket Graph to manage tourist visits and ensure every shilling is accounted for without relying on manual ledgers or under-the-table transactions. NGOs and government departments running large public events like exhibitions or training workshops have found it valuable for pre-registering participants, issuing digital access credentials, and verifying attendance with no printing or paperwork. The versatility of the platform means it can be adapted to almost any use case where access needs to be managed or verified digitally.

Behind this operational flexibility lies a pricing philosophy that puts the organizer first. Ticket Graph does not charge setup fees, monthly subscriptions, or punitive hidden costs. Instead, we only take a small commission on tickets that are actually sold — and for free or complimentary tickets, organizers pay nothing at all. This performance-based pricing model means anyone can start using Ticket Graph immediately without worrying about upfront expenses, budget approvals, or technology training. In fact, most organizers are up and running within 30 minutes of first contact, with full onboarding, demo support, and WhatsApp-based customer care to guide them every step of the way. Our team understands the pace of East African business, and we’ve built our onboarding flow to match it — fast, supportive, and action-oriented.

Our commitment to data privacy, security, and regional compliance is strong. Every transaction, ticket, and record is stored in encrypted systems with daily backups and stringent access control. We are compliant with East Africa’s emerging data protection regulations and are actively working toward ISO certification. But beyond legal compliance, we believe in trust. Trust that when a customer buys a ticket, they get what they paid for. Trust that when an organizer runs an event, every ticket sold is accounted for. And trust that the platform won’t crash when it’s needed most. We’ve stress-tested our infrastructure under tens of thousands of concurrent requests and continue to invest in uptime, speed, and failover redundancy.

Ticket Graph also embraces local realities in its user interface design. Unlike imported systems that assume high-speed Wi-Fi, endless storage, and large screens, we’ve optimized our entire flow for low-data usage, small screens, and shared device access. Our ticketing bots on WhatsApp are conversational, clear, and bilingual, with support for Luganda, Swahili, and other major local languages coming soon. We know not everyone uses formal email addresses or credit cards — so we built a system that works with what East Africans do use: WhatsApp and Mobile Money. And while our systems are sophisticated behind the scenes, they feel simple to your attendees and frontline staff — which is exactly the point.

Social proof of our success is growing rapidly. Over 70,000 tickets have already been issued through the platform, with events ranging from gospel concerts in Kampala to university parties in Mbale and cultural tours in Fort Portal. In one case, a 2,000-person festival sold out in three days purely through WhatsApp ticket sales, eliminating the need for physical ticket vendors. In another, a major university replaced its printed meal card system with WhatsApp passes, saving paper, staff time, and significantly improving mealtime logistics. These stories aren’t outliers — they’re becoming the norm. Organizers are increasingly realizing that they don’t need to rely on legacy systems or big foreign apps. They can run world-class events with local tools designed specifically for them.

Organizers have also benefited from the added financial transparency and accountability that Ticket Graph provides. Because payments are tied directly to ticket issuance and QR verification, it is virtually impossible for cash to go missing. This is especially valuable for institutions handling large volumes of public money or donor funds, as well as for private event promoters managing multi-tiered access and sponsorship obligations. Detailed reporting tools provide instant clarity on sales performance, revenue breakdowns, and attendee engagement, which organizers can export for tax reporting, financial audits, or investor presentations. In the long run, this helps build trust — not only between the platform and its users, but also between event organizers and their audiences, sponsors, and partners.

The future of Ticket Graph is expansive. We’re working on new features like geofenced access control, where tickets are only valid within certain GPS zones, and dynamic pricing tools that allow for automatic price adjustments based on demand. We’re also integrating with smart wristbands for multi-day festivals, supporting NFC card check-ins for schools with limited smartphone penetration, and building analytics dashboards powered by Apache Superset to give enterprise organizers a deeper view into customer behavior, time-of-day trends, and payment channel preferences. As we grow, we are listening closely to our users — every event, every school, every gatekeeper who has ever said, “There has to be a better way.” Our roadmap is shaped by them.

Ultimately, Ticket Graph is more than a product — it’s a platform for empowerment. By making access simple, secure, and mobile, we’re enabling people to build better experiences. We’re helping organizers focus on the art of the event, not the mechanics of logistics. We’re allowing cultural institutions to operate transparently and reach new audiences. We’re making it possible for a tour guide in Murchison Falls to run a proper digital business. We’re letting a student union leader create a last-minute event and sell out in hours. And we’re giving every attendee — from a fan in the front row to a professor at a graduation — the confidence that their ticket will work, their money is secure, and their experience will be smooth.

As East Africa grows, digitizes, and connects, Ticket Graph will grow with it — not just as a tool, but as a partner. Our long-term mission is to support 100,000 organizers across Uganda, Kenya, Rwanda, Tanzania, and beyond. We want to be the first choice for every ticketed event on the continent — not because we’re flashy or trendy, but because we work. Because we are simple. Because we are local. Because we understand what it means to organize something in a world of WhatsApp groups, cash float vendors, power outages, and last-minute venue changes. Because we live here too.

If you're an organizer looking for a better way to manage your audience, Ticket Graph is here for you. If you’re tired of printing lists, arguing at the gate, or wondering where your money went, we offer peace of mind and professional-grade tools with a local soul. If you want to upgrade your event and give your attendees a smarter, faster, mobile experience, we invite you to try Ticket Graph. You’ll sell more tickets. You’ll keep better records. You’ll spend less time troubleshooting. And most importantly, you’ll deliver an event that people remember — for the right reasons.

We believe great events don’t have to be stressful. They don’t have to be chaotic or confusing. They can be beautiful, smooth, secure, and joyful. With Ticket Graph, they will be.